IAMAI - India Digital Awards

Winner 2021

SPECIAL AWARDS

Digital Person of the Year

Winner

Sanjeev Bikhchandani, Info Edge

Digital Startup of the year

Winner

Khatabook

Digital Agency of the Year

Gold

Wunderman Thompson

Silver

Kinnect

Bronze

WATConsult

DIGITAL ADVERTISING AWARDS

Best Messaging Campaign

Entry Name

Client/Submitted By

Gold

Getting India to Smile with Lay's

PepsiCo by Wunderman Thompson

Silver

Mat Kar Forward<

TikTok India by Kinnect

Best Mobile Search Campaign

Entry Name

Client/Submitted By

Gold

MSIL Mobile Search Campaign

Maruti Suzuki India by Hakuhodo Sync & AdGlobal 360

Silver

IndusInd Bank leverages Discovery Ads to drive Savings Account Openings

IndusInd Bank by Dentsu Webchutney

Bronze

Using Mobile Search to align with changing preferences of online grocery buyers

bigbasket by HiveMinds

Best Omni-channel Campaign Management & Marketing Automation

Entry Name

Client/Submitted By

Gold

Games 24x7 In Association With Affle's MAAS Platform

Games 24x7 by Affle India

Silver

Zivame In Association With Affle's RevX Platform

Zivame by Affle India

Bronze

Lifestyle Pvt Ltd

Lifestyle Pvt Ltd by Singleinterface

Bronze

The Cover Qawwali

IndiaFirst Life Insurance

Best Search Marketing Campaign

Entry Name

Client/Submitted By

Gold

Titan Eye Plus by AdLift

Titan Eye Plus by AdLift Marketing

Silver

Care Health Insurance by AdLift

Care Health Insurance by AdLift Marketing

Bronze

Tata Health SEO Performance

Tata Health by Social Panga

Best use of AR/VR in a Marketing Campaign

Entry Name

Client/Submitted By

Gold

Philips Hue

Signify Innovations India by Affinity Global Advertising

Silver

Dell G5 15 Gaming Laptop

Dell by Affinity Global Advertising

Bronze

Facebook AR blink, Rotate & Zoom experience to explore the all-new Vitara Brezza

Maruti Suzuki India Limited by Hakuhodo Sync & AdGlobal 360

Best use of Native Advertising

Entry Name

Client/Submitted By

Gold

Games 24x7 In Association With Affle's MAAS Platform

Games 24x7 by Affle India

Silver

Ok, Flipkart, Deliver Exponential Results

Flipkart Internet

Silver

Zivame In Association With Affle's RevX Platform

Zivame by Affle India

Bronze

World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul

Gujarat Cooperative Milk Marketing Federation (Amul)

Best Viral Marketing Campaign

Entry Name

Client/Submitted By

Gold

HOW PEPSI BROUGHT BACK SALAAM-NAMASTE INTO POP CULTURE WITH SWAG.

PepsiCo India by Wunderman Thompson

Silver

HOW INDIA CELEBRATED 'BEING SINGLE' ON VALENTINE'S DAY.

PepsiCo India by Wunderman Thompson

Bronze

Fevicol's #MyFevicolAd

Fevicol by Schbang

Online Interactive Marketing

Entry Name

Client/Submitted By

Gold

Kia Sonet Voice Enabled Campaign

Kia Motors India by Innocean Worldwide India

Silver

Bigg Boss 13 Asli Fans Integrated Campaign

Viacom18 Digital Venture

Bronze

Kingfisher #StayAtHome

Kingfisher by InMobi

Online Video

Entry Name

Client/Submitted By

Gold

The Little Burglar - Volkswagen

Volkswagen India

Silver

Unstoppable India

PhonePe

Bronze

Mondelēz helps Cadbury lovers unlock a sweet surprise

Cadbury-Mondelez by InMobi

Best Lead Generation Campaign through Mobile

Entry Name

Client/Submitted By

Gold

KreditBee: Bringing Dreams to Life

KreditBee by InMobi

Silver

Zivame In Association With Affle's RevX Platform

Zivame by Affle India

Bronze

Meesho Empowers Women to start their Business with Zero Investment

Meesho by InMobi

Best Email Marketing Campaign

Entry Name

Client/Submitted By

Gold

KNORR Brown Sauces & Intense Flavours Launch

Unilever Food Solutions by Rage Communications

Silver

Sovereign Gold Bond - Emailer Campaign

Geojit Financial Services by Mirum Digital

Bronze

First in the industry personalised fare drop/ discount emailer campaign

IndiGo (InterGlobe Aviation) by iCubeswire

Best Display Campaign

Entry Name

Client/Submitted By

Gold

Domino's Introduces Zero Contact Delivery in India

Jubilant FoodWorks Limited (Domino's India) by HiveMinds

Silver

Zimmedari Se Tayyari, YES BANK

YES BANK

Bronze

Ok, Flipkart, Deliver Exponential Results

Flipkart Internet

Best Digital Integrated Campaign

Entry Name

Client/Submitted By

Gold

The Cover Qawwali

IndiaFirst Life Insurance

Silver

HDFC Bank Festive Treats 2020

HDFC Bank by Publicis Media - Performics

Bronze

Think Quality. Think Equity. Think Motilal Oswal.

Motilal Oswal Financial Services

Best Data Driven Marketing Strategy

Entry Name

Client/Submitted By

Gold

Games 24x7 In Association With Affle's MAAS Platform

Games 24x7 by Affle India

Silver

Johnsons Baby: Helping Moms choose the best in Baby care

Johnson & Johnson by Interactive Avenues

Bronze

TATA Tea Premium - Dil se rich Dilli | Paytm Ads

Tata Consumer Products by One97 Communications (Paytm)

Best Brand Awareness Campaign using Mobile

Entry Name

Client/Submitted By

Gold

PEPSI UPENDS AGE-OLD ASSUMPTIONS ABOUT SINGLEHOOD ON VALENTINE'S DAY.

PepsiCo India by Wunderman Thompson

Silver

Domino's Introduces Zero Contact Delivery in India

Jubilant FoodWorks (Domino's India) by HiveMinds

Bronze

Gulf Oil - Jamoora Tesan

Gulf Oil Lubricants India by ENIL

Best App/Game used for Marketing

Entry Name

Client/Submitted By

Gold

Ok, Flipkart, Deliver Exponential Results

Flipkart Internet

Silver

Cricket gamification for cards acquisition along with preference performance

Citibank India by Publicis

Bronze

Safety First Ludo

Tata Motors by WATConsult

Best Execution of Performance Campaign

Entry Name

Client/Submitted By

Gold

P&G iTrial Digital Sampling by ValueFirst

P&G by ValueFirst Digital Media

Silver

KreditBee: Bringing Dreams to Life

KreditBee by InMobi

Bronze

Zivame In Association With Affle's RevX Platform

Zivame by Affle India

DIGITAL CONTENT AWARDS

Most Consistent Excellence in Digital Publishing

Entry Name

Submitted By

Gold

NEWJ Daily Publishing

New Emerging World of Journalism Pvt Ltd (NEWJ)

Silver

Angel Academy

Angel Broking by Qrius

Bronze

Trip Story - Riding Through the Lockdown

Royal Enfield (A unit of EICHER MOTORS LIMITED)

In-house Content Campaign

Entry Name

Submitted By

Gold

NEWJ Munchies

New Emerging World of Journalism Pvt Ltd (NEWJ)

Silver

Project COV-ER-ALL - A public awareness campaign on safe travel by ixigo

ixigo

Bronze

B Natural Fruit Beverage: Hum Honge Kamyaab Har Din

ITC Foods by TPGLOBAL CREATIONS

Best User-Generated Content used for a Campaign

Entry Name

Submitted By

Gold

HOW PEPSI & THE SWAG GENERATION REVIVED SALAAM-NAMASTE AS THE RIGHT WAY TO GREET DURING COVID

PepsiCo India by Wunderman Thompson

Silver

World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul

Gujarat Cooperative Milk Marketing Federation Limited (Amul)

Bronze

Vivel #VoiceOfArt

ITC by The Digital Street LLP

Best Use of Real-Time Streaming

Entry Name

Submitted By

Gold

World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul

Gujarat Cooperative Milk Marketing Federation Limited (Amul)

Silver

Sangeet Setu - The Bridge that Connnected A Billion Hearts

ISRA by Moving Pixels

Bronze

Live From Home

Asian Paints by Kinnect

Best Use of Mobile for Content Marketing

Entry Name

Submitted By

Gold

Kya Plan Hai

United Breweries by Bobble AI

Silver

New 2020 Dzire - Facelift Launch

Maruti Suzuki India Limited by Hakuhodo Sync & AdGlobal 360

Bronze

HOW INDIA REDISCOVERED SALAAM-NAMASTE WITH SWAG DURING COVID.

PepsiCo India by Wunderman Thompson

Best Brand- Influencer Collaboration

Entry Name

Submitted By

Gold

Safe SPACES - Best Brand Influencer Collab

Welspun Global by 21n78e Creative Labs

Gold

Dark Fantasy #ALotCanHappenInside

ITC Limited by The Digital Street LLP

Silver

PEPSI & THE ULTIMATE BACHELOR UPENDS AGE-OLD ASSUMPTIONS ABOUT SINGLEHOOD ON VALENTINE'S DAY

PepsiCo India by Wunderman Thompson

Bronze

Ab Cricket Buzzega

Cricbuzz by WATConsult

B2C Content Campaign

Entry Name

Submitted By

Gold

Discover More with Poetry

Ford India

Silver

Ab Dandruff Hatao

Himalaya Hair Care by Webenza India

Bronze

Add An Ad

HDFC Bank by Kinnect

B2B Content Campaign

Entry Name

Submitted By

Gold

Build & Grow Series - HSBC Commercial Banking (CMB)

HSBC by PHD Media

Silver

Taiyaar Hai Hum

OkCredit

Bronze

Automation Masterclass

Automation Anywhere

SOCIAL MEDIA AWARDS

Best use of YouTube

Entry Name

Client/Submitted By

Gold

Hershey's #HappyAtHome Campaign

The Hershey Company by Foxymoron

Silver

Honda Big Wing H'ness CB350 Digital (Virtual) Launch | September'20

Honda Motorcycle & Scooter India by ESP Films

Bronze

Care will Overcome - the Global Anthem of Hope

Bajaj Allianz General Insurance by WATConsult

Best use of Twitter

Entry Name

Submitted By

Gold

#Binod

Paytm (One97 Communications)

Silver

Kia Sonet World Premiere Heart To Remind Campaign

Kia Motors India by Innocean Worldwide India

Bronze

BEST USE OF TWITTER - Yoga Day Campaign

STATE BANK OF INDIA

Best use of LinkedIn

Entry Name

Client/Submitted By

Gold

Her Fresh Start

Great Learning

Silver

Talentedge LinkedIn Campaign

Arrina Education Services

Best use of Instagram

Entry Name

Client/Submitted By

Gold

Add An Ad

HDFC Bank by Kinnect

Silver

Vivel #VoiceOfArt

ITC by The Digital Street LLP

Bronze

Your Dark Side

Voot Select, Viacom 18 Digital Ventures by BC Web Wise

Best use of Facebook

Entry Name

Client/Submitted By

Gold

World's Largest Consumer Connect Program with Food Hospitality Industry through Facebook Live by Amul

Gujarat Cooperative Milk Marketing Federation (Amul)

Silver

Health From Home campaign

Aditya Birla Health Insurance

Bronze

SOCIAL MEDIA MANAGEMENT (SMM)

Campbells ANZ by Rage Communications

Best Social Influencer Campaign

Entry Name

Client/Submitted By

Gold

Facebook: Social For Good Liveathon

20:20 MSL

Silver

Add An Ad

HDFC Bank by Kinnect

Bronze

PEPSI & THE ULTIMATE BACHELOR UPENDS AGE-OLD ASSUMPTIONS ABOUT SINGLEHOOD ON VALENTINE'S DAY

PepsiCo India by Wunderman Thompson

MOBILE AND APP AWARDS

Best Consumer Mobile Service

Entry Name

Client/Submitted By

Winner

MyJio - Gateway to Digital Life

Jio

Best Enterprise Product or Service

Entry Name

Client/Submitted By

Winner

Empowering leadership with real-time insights for intelligent governance through TCS Digital Enterprise Governance Suite

Tata Consultancy Services

Best Innovative Mobile App

Entry Name

Client/Submitted By

Winner

Mitron TV

Most Innovative Start-up App

Entry Name

Client/Submitted By

Winner

Chalo App

Chalo (Zophop Technologies)

TECHNOLOGY AWARDS

Best Digital API

Entry Name

Client/Submitted By

Winner

Pine Labs PoS App Marketplace

Pine Labs

Best Tech for Advertising

Entry Name

Client/Submitted By

Winner

MAHINDRA FURIO AR VR

Mahindra Truck and Bus

Best Tech for E-Commerce

Entry Name

Client/Submitted By

Winner

Smaarpulse means less confused customers!!

Enixta Innovations

Best Tech for Education

Entry Name

Client/Submitted By

Winner

Infosys Wingspan Learning Platform

Infosys

Best Tech for Health

Entry Name

Client/Submitted By

Winner

HealthifyMe

Best UI & UX Design

Entry Name

Client/Submitted By

Winner

Arena Animation Website Revamp

Aptech

Best use of AR/VR in Gaming/Gamification

Entry Name

Client/Submitted By

Winner

Kingfisher #StayAtHome

Kingfisher by InMobi

Best use of Bots (Chat and Voice)

Entry Name

Client/Submitted By

Winner

Conversational Commerce

Nippon India Mutual Fund

Best use of Emerging Tech

Entry Name

Client/Submitted By

Winner

Analogue to Digital - Making Lending end-to-end digital through Paisabazaar Stack - An industry-first initiative

Paisabazaar.com

DIGITAL SOCIAL AND ECONOMIC EMPOWERMENT AWARDS

Best use of Internet for Social and Economic Development

Entry Name

Client/Submitted By

Winner

Using Digital to Reach 11 Million People Resulting in 50k donors to feed COVID-hit communities

HiveMinds Innovative Market Solutions

Best use of Mobile for Social and Economic Development

Entry Name

Client/Submitted By

Winner

Happydent Sparkling Smiles

Perfetti Van Melle India by Grapes Digital

Best use of Technology to Drive/Execute CSR Initiative

Entry Name

Client/Submitted By

Winner

ImpactGuru.com: Disrupting how healthcare is financed by helping patients fund medical expenses

Impact Guru Technology Ventures

PAYMENTS AND FINTECH AWARDS

Best Fintech and Bank Collaboration

Entry Name

Client/Submitted By

Winner

Innovative Banking Services during floods

Pay Point

Best Fintech Growth Story

Entry Name

Client/Submitted By

Winner

Paytm

Paytm (One97 Communications)

Best use of technology in FinTech

Entry Name

Client/Submitted By

Winner

Lyra last-mile connectivity solution for rural India

Lyra Network

Excellence in Business Lending

Entry Name

Client/Submitted By

Winner

KredX

Minions Ventures (KredX)

Excellence in Consumer Lending

Entry Name

Client/Submitted By

Winner

Paisabazaar.com - Ushering a new era of digitized lending

Paisabazaar.com

Excellence in Insurance

Entry Name

Client/Submitted By

Winner

Aditya Birla Health Insurance

Excellence in Payments

Entry Name

Client/Submitted By

Winner

BharatPe- Enabling payments for millions of merchants

BharatPe (Resilient Innovations)

Excellence in Wealth management

Entry Name

Client/Submitted By

Winner

Helping customers build long term wealth via investments in Mutual Funds

PhonePe

Most Innovative Digital Bank

Entry Name

Client/Submitted By

Winner

Open Financial Technologies Pvt. Ltd

Open Financial Technologies

Most Innovative RegTech solution

Entry Name

Client/Submitted By

Winner

Karza Technologies - Innovation in RegTech

Karza Technologies