1. Best App/Game used for Marketing
Any brand that successfully markets its product/service using a game to effectively propagate a message on the mobile platform.
2. Best Brand Awareness Campaign using Mobile
Any campaign that has grown/developed the awareness of a brand using mobile.
3. Best Data-Driven Marketing Strategy
Aims to award the best strategy which intelligently uses data for advanced marketing results.
4. Best Digital Integrated Campaign
Any comprehensive Integrated Media Plan which was executed over either all web based forums or all mobile based platforms in cohesion. All the entries must include media buys and placement over the entire gamut of digital media utilized.
5. Best Display Campaign
Any campaign which emphasized the use of digital banners, buttons, pop-ups, videos or any other form of web display to promote an idea, concept, product, service, offer, etc. and helped the campaigner in achieving the desired targets.
6. Best Email Marketing Campaign
Any campaign that utilized direct marketing as a tool via electronic mail to broadcast, propagate, circulate or disseminate a message and effectively fulfilled the objective of promotion, advertising, buzz-creation or publicity amongst the relevant target group.
7. Best Execution of Performance Campaign
Any campaign based on measurable results which was publisher/network/agency led and devised, created and delivered either completely internally or through a collaboration of parties that enabled them successfully manage expectations whilst adding incremental or innovative sales value thereby achieving goals.
8. Best Lead Generation Campaign through Mobile
Any campaign that expertly uses mobile to directly impact sales, conversions, trials or purchase intent.
9. Best Omni-Channel Campaign Management & Marketing Automation
Any brand that runs integrated marketing campaigns across multi channels through effective marketing automation successfully and engages a wide audience through its widespread media will be eligible to be entered into this category.
10. Best Search Marketing Campaign
Any paid form of search campaign which aimed at using search engine/engines for promotion of a product, service or event or for any other marketing activity and achieved great results in terms of number of clicks, visits, registrations and/or transactions.
11. Best use of Native Advertising
Any brand or agency who has established the most innovative and effective use of interactive advertising using content creation, creative execution, and user engagement. The advertisement should be unique and native to the content on which it is integrated.
12. Best Viral Marketing Campaign
Any advertising and/or marketing phenomenon that was executed via the message format of text, graphic, video or any interactive activity that achieved the facilitation and encouragement of sharing and/or tagging of the message amongst the masses at large over web, mobile, social media or any other form of digital forum thereby succeeding in influencing the behavior, perception or likeability towards the idea, product or service.
13. Online Video
Awarded to the video(s) used in a campaign and made for online distribution. Entrants will be required to state if the video was also transmitted on TV or any other channel after going live online. The video should be precisely for online mediums and no other advertising mediums. The number of impressions received should be mentioned.
14. Online Interactive Marketing
Awarded to the online campaigns and online brand initiatives with interactivity at the core of the idea. While the overall initiative may have multiple touch-points (including mass media and on-ground activations etc.), to be eligible in this category, it is mandatory to have an online interactive technology as the lead aspect of the program. This could include innovations in content, branded utilities, digital assets, games, social media programs, conversation handles, etc.
For all Digital Advertising Awards’ Sub-categories, Client Approval is Mandatory
Auto generated email will go to the client on successful submission of the form.
1. B2B Content Campaign
Any content campaign used to market products/services to other businesses so as to win over clients for business, collaborations or partnerships will be eligible to be awarded under this category.
2. B2C Content Campaign
Any content campaign used to market products/services to consumers so as to win convert for sale of products or services will be eligible to be awarded under this category.
3. Best Use of Mobile for Content Marketing Campaign
Any brand that willfully creates and uses high quality content specifically for mobile as a medium to promote its products and/or services will be eligible for this category of awards. Games, apps etc. are also applicable to be entered.
4. Best Use of Real-Time Streaming
If a brand uses real time streaming to effectively market itself and the content that it wishes to promote through any media accessible, it will be eligible to be a part of this category.
5. Best User-Generated Content used for a Campaign
Any content that has originated from a user such as a blog, a chat, a tweet, a video, or a podcast etc and is recognized as first-rate for a brand will be eligible for this category.
6. In-house Content Campaign
Any content-based campaign created by brand themselves without the assistance of a specialist agency will be eligible to be awarded under this category.
7. Most Consistent Excellence in Digital Publishing
A brand that has the most consistent, innovative and excellent results of their campaigns will be eligible for this category.
8. Best Brand- Influencer Collaboration
Awarding the brand/influencer collaboration that has most successfully achieved set goals.
1. Best Social Influencer Campaign
Any campaign or business that has made use of Social Influencers for the promotion of their brands – either to drive awareness, launch a brand or drive sales will be eligible to be awarded under this category.
2. Best use of Facebook
Any creative and innovative activity performed which exemplifies efficient use of Facebook in the holistic sense as ancillary to an advertising or a marketing campaign.
3. Best use of Instagram
Any creative and innovative activity performed which exemplifies efficient use of Instagram in the holistic sense as ancillary to an advertising or a marketing campaign.
4. Best use of LinkedIn
Any creative and innovative activity performed which exemplifies efficient use of LinkedIn in the holistic sense as ancillary to an advertising or a marketing campaign.
5. Best use of Twitter
Any creative and innovative activity performed which exemplifies efficient use of twitter in the holistic sense as ancillary to an advertising or a marketing campaign.
6. Best use of YouTube
Any creative and innovative activity performed which exemplifies efficient use of YouTube in the holistic sense as ancillary to an advertising or a marketing campaign.
1. Best Consumer Mobile Service
Any remarkable service which provides facilities pertaining to utility and/or entertainment needs of the users including graphics, information, assistance, open-source data, music, video, social media, m-commerce, messaging, mailing, data-storing, GPS/location tracking and etc through cross-platform forums, mobile-based browsers, applications and/or portals.
2. Best Enterprise Product or Service
Any state-of-the-art mobile tool designed and dedicated to the purpose of helping and supporting users from corporations or enterprises to work smarter and do business better on the move by providing efficient tools, mechanics, services, products and/or information relevant to the domain.
3. Best Innovative Mobile App
Any pre-emptive and innovative mobile app designed with the idea of serving the consumer &/or engaging them with an innovative concept that captivates a significant user base.
4. Most Innovative Start-up App
Any innovative mobile app designed on or after January 2015 with the idea of serving consumers &/or engaging them with an innovative concept that captivates a significant user base.
1. Best B2B Payments Product
This Award is for all payment companies that aim to serve the customers with cashless services for B2B payments products. Success will be measured through a number of factors including creation of a new customer segment, partnerships, innovation and profitability.
2. Best B2C Payments Product
This Award is for all payment companies that aim to serve the customers with cashless services for B2C payments products. Success will be measured through a number of factors including creation of a new customer segment, partnerships, innovation and profitability.
3. Excellence in Insurance
This Award is for any insurance services or product that has provided excellent insurance options and facilities to customers like comprehensive policy analysis, compensation, claim & bonus monitoring, and data handling. Success will be measured through a number of factors including creation of a new customer segment, partnerships, innovation and profitability are eligible to apply for this award category.
4. Excellence in Wealth management
This Award is for any product or company that has helped provide customers with enhanced and newer products for wealth and asset management in the past year. Success will be measured through a number of factors including creation of a new customer segment, partnerships, innovation and profitability are eligible to apply for this award category.
5. Excellence in Consumer Lending
This Award is for any lending company that has shown excellence in the personal financing category and have adapted to changing customer requirements. Success will be measured through a number of factors including creation of a new customer segment, partnerships, innovation and profitability are eligible to apply for this award category.
6. Excellence in Business Lending
This Award is for all lending companies that have shown immense support to emerging businesses in the past year by helping them with catering to their financial needs. Success will be measured through a number of factors including creation of a new customer segment, partnerships, innovation and profitability are eligible to apply for this award category.
7. Most Innovative RegTech solution
Any company that has helped ease the process of regulatory reporting while being cost effective and secure and has simultaneously provided easy options for data monitoring can send in their applications for this award. Success will be based on product innovation, inherent need of the innovation, simplicity of innovation, etc.
8. Most Innovative Bank
This Award is for all the banking services that have over the past year worked towards bringing innovation in digital only banking solutions either solely or in partnerships with other financial service provider. Success will be measured through innovation of product, ease of accessibility to the services, use of disruptive technology, etc.
9.Most Innovative Neo-Bank
This Award is for digital banking and neo-banking services that have over the past year worked towards bringing innovation in digital only banking solutions either solely or in partnerships with other banks. Success will be measured through innovation of product, ease of accessibility to the services, use of disruptive technology, etc.
10. Best use of technology in FinTech
Emerging technologies like Blockchain, AI, ML and many others like these have helped the fin-tech sector transition into providing modern day solutions. Any company that has built innovative products with the use of such technologies to solve a business problem can apply for this award category.
11.Best Fintech Growth Story
Any fin-tech firm that believes it has seen growth in its business that has invested in its customer engagement, partnerships and initiatives to reach closer to its vision in terms of increased products, customer base, profits and partnerships can apply for this award.
12. Best Fintech and Bank Collaboration
The award is to recognise successful partnerships between banks and fin-tech firms for specific projects, or products, that have showcased engagement and demonstrated a symbiotic growth relationship.
Category Partner
1. Best Tech for Advertising
This award honors excellence in advertising through the optimum use of innovative technology will be eligible to be awarded under this category.
1. Best Tech for E-Commerce
This award is aimed at awarding outstanding organizations in the e-commerce and technology industries. This includes food tech companies, travel & ticketing companies, shopping websites etc.
3. Best Tech for Education
This award recognizes people in and around education for outstanding contributions in transforming education through trendsetting technology to enrich the lives of learners everywhere.
4. Best Tech for Health
This award honor excellence in the healthcare industry that has taken a step ahead with innovative technology.
5. Best Tech for Media
This award honors excellence in media using latest technologies used by Digital entertainment players, publishers etc.
6. Best use of Bots (Chat and Voice)
This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.
7. Best use of Emerging Tech New
This award recognizes industry leaders putting forward the most comprehensive and effective solutions to the market – across any industry using emerging tech [Like iOT, Machine Learning , AI], for for business efficiency and clear market success.
8. Best UI & UX DesignNew
Recognises a website or mobile site that offers the best user experience through innovative and disruptive design/interface.
1. Best Innovation in Logistics
Innovation either by tech service providers or the innovative solutions being used by shippers for improvement of supply chain of the organisation which has changed the entire landscape of functioning of the logistics industry thereby bringing the ease, efficiency and speed in the processes and operations.
2. Best e-Commerce and Last Mile Delivery Service
e-Commerce company or the last mile delivery service provider which has proven record of providing most efficient and seamless delivery to the last mile consumers with the help of technology or digital initiatives, including but not limited to cross border e-commerce, international trade and rural e-commerce.
3. Best Mapping Service
This award honours the organisation which excel in providing mapping services to enhance the overall experience of users and in improvement of nation’s logistics infrastructure for inbound, outbound and all other logistics services..
4. Best Supply Chain Solution
This award is meant for organisations providing automation services, ERPs, SaaS platforms, tech service providers, transportation management software, tech for maintaining warehousing records and enhancing warehousing operations, tech for integration of various stand-alone operations and stakeholders, and others acting as the enabler in the logistics eco-system, helping in maximising visibility in the end to end supply chain logistics, and making it resilient and dynamic, through modernisation and standardisation resulting into productivity of the organisations.
5. Best Electronic Vehicle and Drones Technology
The electronic vehicle and drones technology bringing sustainability and supports green logistics infrastructure, providing smart solutions after identifying the problems in the logistics industry while simultaneously bringing the logistics costs down.
1. Best use of Internet for Social and Economic Development
Best web initiatives, programmes, products and service that have had a tangible effect in bridging the digital divide at an affordable cost.
2. Best use of Mobile for Social and Economic Development
Best mobile initiatives, programmes, products and services that have had a tangible effect in bridging the digital divide at an affordable cost.
3. Best use of Technology to drive/execute CSR Initiative
Best use of technology for initiatives, programmes, products and services that have had a tangible effect in bridging the digital divide at an affordable cost.
Note: The rates applicable for this category would be INR 1000 for both members and non-members.
1. Digital Agency of the Year
The objective of this category is to give award to an Agency which scores more than the rest of its competition based on the average score (in percentage), quality of entries and number of entries (Quantum of work done) across all categories mentioned above.
2. Digital Person of the Year
The apex individual title, it looks forward to awarding a person who has made an outstanding contribution for the promotion of Internet and/or mobile services in India through any endeavor or work of his company, government department or NGO in the form of any executed project or application that rendered significant developments in the digital domain in terms of reach, accessibility, convenience and acceptance with proven results.
3. Digital Start-up of the Year
This category seeks to award a company pertaining to the arena of Internet or Mobile that was started or incorporated on or after 01 January 2019 and has demonstrated commendable growth in its operations at a brisk pace and promises to make it big in the industry in near future.
